5 tips on how to kick off with Meta ads in 2023
Meta ads have become a go-to marketing tool for businesses of all sizes. With more than 3 billion users across its platforms, Meta offers a massive audience for marketers to tap into. However, with so much competition, it can be challenging to create effective Meta ads.
Here are five tips on how to kick off with Meta ads in 2023.
Ensure your pixel is implemented correctly and tracks needed events. This will allow you to accurately measure the effectiveness of your campaigns and optimize them accordingly.
2. Set up the aggregated event measurement and priorities accordingly. Make sure you prioritize the most important events and adjust your campaigns accordingly.
For e-commerce, make sure you prioritize events in the following order (from top to bottom): Purchase, Initiate Checkout, Add to Cart, Search, and View Content.
3. Use sales objective to create your first campaign and adjust the target audience: The sales objective is a great starting point for Meta ad campaigns. Use this objective to create your first campaign and adjust your target audience to reach the right people.
4. It's best to create three ad sets based on interests, broad targeting, and dynamic product ads (DPA). This will help you get a sense for what works and what doesn't.
5. User-generated content (UGC) is an excellent way to engage your audience and get more out of your Meta ads. Encourage your customers to share photos and videos of your products, and use these in your ads to showcase your brand in a more authentic way.
